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A journey into the public life of the legend

The photographs that have marked official history

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Official debut of the first Lamborghini engine

Ferruccio Lamborghini

Ferruccio has now taken up Enzo Ferrari’s challenge and in 1963 he is ready to officially prove the power of the first Lamborghini engine.

The press gathered around him to immortalize this extraordinary event: the first bench test.

The engine is firmly anchored to a support and Ferruccio presses the lever.

A moment later the engine starts and shows all its strength in a roar.

From this moment on, the supercar world will never forget the Lamborghini name.

Machines and Bulls: the birth of a dynasty

Ferruccio had an idea in mind: to distinguish his car brand from any other.

And he did so by choosing an animal of unprecedented pride and power—the bull—as its symbol.

But it still wasn’t enough.

On a trip to Seville, Spain, he met the greatest bull breeder: Don Eduardo Miura.

From this fateful meeting, the aesthetics and strength of this mighty animal inspired Ferruccio for the creation of his most famous cars…

First of all the Miura, which also inaugurates the famous continuing tradition of names associated with famous bulls or prestigious breeds of bulls.

Machines and Bulls: the birth of a dynasty

Ferruccio had an idea in mind: to distinguish his car brand from any other.

And he did so by choosing an animal of unprecedented pride and power—the bull—as its symbol.

But it still wasn’t enough.

On a trip to Seville, Spain, he met the greatest bull breeder: Don Eduardo Miura.

From this fateful meeting, the aesthetics and strength of this mighty animal inspired Ferruccio for the creation of his most famous cars…

First of all the Miura, which also inaugurates the famous continuing tradition of names associated with famous bulls or prestigious breeds of bulls.

The pinnacle of success in a handshake

From 1900 until the 2000s, the Turin Motor Show was one of the most important exhibition events in the automotive world.

Attending this event was a sign of prestige, but never as much as receiving official recognition from a public office.

This unique photo from 1968 immortalizes Ferruccio shaking hands with the then Italian Minister Giulio Andreotti, as written by hand in the photo itself.

In fact, in that iconic year, after the worldwide success of the Miura, a new model was presented to the public for the first time:

The Espada, the best-selling Lamborghini ever before the Countach that fascinated even the Prince of Monaco with its design.

Ferruccio Lamborghini

The pinnacle of success in a handshake

From 1900 until the 2000s, the Turin Motor Show was one of the most important exhibition events in the automotive world.

Attending this event was a sign of prestige, but never as much as receiving official recognition from a public office.

This unique photo from 1968 immortalizes Ferruccio shaking hands with the then Italian Minister Giulio Andreotti, as written by hand in the photo itself.

In fact, in that iconic year, after the worldwide success of the Miura, a new model was presented to the public for the first time:

The Espada, the best-selling Lamborghini ever before the Countach that fascinated even the Prince of Monaco with its design.

The story continues

These photos are memorable fragments that trace the entrepreneurial successes of an extraordinary man to say the least.

In fact, these are unique pieces belonging to the Lamborghini family collection of which the digital representation in some cases is the only remaining evidence.

In fact, a new chapter of this story is about to be written, and you can now be part of it.

Because owning these representations means you yourself become the protagonist of the history of the most extraordinary brand ever in the world of supercars.

THE ORIGINAL PUBLIC LIFE NFT CAN SOON BE YOURS!

An Incomparable Masterpiece

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